CASE
Sanoma Media Finland
Optimizing data-led decision-making with unified dashboards
AI Roots helped Sanoma to renew and modernize their dashboards for editors working in the newsroom and regional media companies.
Sanoma Media Finland is the leading Finnish multi-channel media company whose content reaches most Finns every day. Sanoma’s digital media sites and applications, such as Helsingin Sanomat and Ilta-Sanomat collect and offer rich data on the media users and their content preferences.
Recently Sanoma Media Finland also acquired regional news businesses including new sites to their product portfolio. Sanoma looked forward to renewing, modernizing, and scaling the dashboarding tools across the regional and local newsrooms.
User-centric tools for optimized data visualization
Sanoma wanted to simplify and unify the dashboards across regions while acknowledging the variation in what data is available and how it is used between the regions.
AI Roots Power BI Developer Juho analyzed Sanoma’s Power BI dashboard requirements across the newsrooms and regions and designed new dashboards to meet regional requirements. He collaborated closely with Sanoma data engineers to optimize data pipelines and processing and to ensure data quality.
Juho used user-centric development methods by collaborating closely with the end users and developing the dashboards in fast iterations. He also added value by increasing the end users' understanding of the data and helping to identify what information is relevant for them and how to visualize it in the best possible way, using modern data tools.
Juho used user-centric development methods by collaborating closely with the end users and developing the dashboards in fast iterations. He also added value by increasing the end users' understanding of the data and helping to identify what information is relevant for them and how to visualize it in the best possible way, using modern data tools.
Juho is a very experienced Power BI developer, with expertise in both Power BI and data modeling. He has excellent problem-solving skills and is easy to work with. He takes responsibility and ownership of the solutions he delivers. He is always ready to help and assist us.
Juho is more than just a consultant: he is very proactive in suggesting alternative visualization solutions and features. He shares his knowledge about Power BI and data visualization actively with our organization and has the skills we were missing in the past
Juho is more than just a consultant: he is very proactive in suggesting alternative visualization solutions and features. He shares his knowledge about Power BI and data visualization actively with our organization and has the skills we were missing in the past
Jani Pohjolainen, Reporting Lead
Sanoma Media Finland
