Groke Technologies is a company focused on multi-sensor-based and intelligent voyage advisory systems, supporting all stakeholders involved in vessel operation. Groke has a highly data-intensive product and data is a central factor of their system. As an example, they have collected millions of images from the oceans around the world. From the beginning, it was clear that Groke’s demands for data collection, quality, and partners were going to be high and data is their greatest asset. Groke Technologies has a real-time system that processes data on a millisecond level. The system is continuously learning, so collecting data and developing the system based on that is a cornerstone of Groke operation. The system is based on three main building blocks, artificial intelligence, sensor fusion based on machine learning, and the user interface. Utilizing data to develop the system has been a continuous learning journey, of which AI Roots has been part.