CASE
Barona data journey
How AI Roots helped Barona to become forerunner in HR analytics
Barona, the leading private employment agency in Finland, and AI Roots first started their cooperation 1,5 years ago. The Barona data journey kicked off with refreshing Barona data vision and opportunities. Since then, a lot has happened in Barona’s data journey. Leveraging work-life data has become a central factor in executing their mission, creating a better, fairer, and more successful work life. With the help of AI Roots consultants, Barona has taken big leaps to better make use of their data assets and to become more data-driven. Barona aims to be the forerunners of developing people-related data responsibly. Barona's data is primarily human data, and everything Barona does with that data can have a big impact on people’s work-life experience.
As companies’ data journeys are not always easy, AI Roots has walked beside Barona and helped them to remember that the process often contains similar steps regardless of the industry, and the execution requires a sense of patience. However, with carefully selected professionals, a lot can be accomplished in a few months or a year. Barona is utilizing several data engineers with various backgrounds to build up their data platform, integrations, data models and data visualization solutions. Barona has also started to explore possibilities for Machine Learning with the help of a data scientist for the AI Roots network. The AI Roots data entrepreneurs working for Barona have been happy with how Barona has welcomed them as part of the team. The seamless teamwork has been a driver of successful cooperation and recognized at Barona.
Our data maturity is growing rapidly and AI Roots has supported us in every step of this process. During the past year, we’ve had many projects that enable us to do more complex and advanced use cases in the future.We have come a long way in the way we relate to data as an organization. For example, the vocabulary in which our people talk about data has changed majorly. AI Roots’s process comprehends both the strategy work and the execution. They not only draw us a fine data vision and leave us alone with that but help us to carry things through. That is something we highly appreciate. We have an exceptionally low threshold to ask for help, whether it’s about high-level things or basic daily stuff. We have been extremely happy with the AI Roots professionals, and they are now a central part of our team. You can sleep well at night when you know you’re working with AI Roots professionals. As an entrepreneur, you must maintain your reputation and have a natural incentive to deliver.
Kristiina Juurmaa, Data Development Manager
Barona
